Google Ads

WHAT IT IS

A Google Ads campaign allows you to run strategically placed text ads on the Search Engine Results Page, along with image display ads on millions of partner sites across Google’s Display Network. You might also know this as Google Ads, Pay-Per-Click (PPC) advertising or Paid Search.

Google Ads lets you reach a highly relevant audience by only showing ads to people who are making searches using keywords related to your business or browsing websites with similar topics. More advanced targeting allows you to refine who the ads are shown to based on location, age, device, gender, the time of day, what websites they’ve visited and more.

No matter the size of your budget, the products or services offer or the geographic area you want to reach, Google Ads is a flexible, targeted and highly-effective way to immediately drive traffic to your website, improve your conversion rate and increase the online exposure of your company.

WHY YOU NEED IT

What do you do when you’re looking to buy something? You Google it! Potential customers are already searching for your services, so your business needs to be front and centre in the search engine results page.

Unlike organic search rankings, paid search ads will appear in the Search Engine Results Page the same day your campaign goes live. This is ideal when you need immediate visibility, whether as a new business, to push out a promotion or advertise a seasonal offering.

Unlike traditional media, Google Ads provides real-time monitoring of your campaign’s performance. This allows you to know how things are going, and for us to make ongoing adjustments to optimize your performance.

 

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THE DESIGN THINKING WAY

Requiring meticulous and consistent monitoring and management, anybody can set up a Google Ads account but it takes an experienced professional to truly get it right and make the most out of your budget.

Design Thinking is proud to be a Google Partner, which means that we’ve not only completed various training and certifications, but that our ongoing campaigns meet Google’s performance standards.

A successful Google Ads campaign may be complex, but that doesn’t mean you shouldn’t know exactly where your money is going. We keep our clients in the loop with detailed, easy-to-understand quarterly reports – and we’re always just a phone call or e-mail away should you have questions or wish to review your results in more detail.

 

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