Jan 22, 2018

Digital Marketing 101

Digital Marketing

Have you ever wondered how Facebook is displaying an ad for the exact pair of shoes you were looking at on Amazon last night? Or how Amazon knew you didn’t buy that pair of shoes and emailed you this morning with a discount?

No, it’s not magic. It’s digital marketing.

Since the invention of the internet, the way we create and consume content has drastically changed and so have business marketing strategies. Lucky for you, our highly skilled team here at The Design Thinking Agency can help you with all of your digital marketing needs.

First off, what is digital marketing? At a high level, it refers to promoting either products or brands through digital channels such as search engines (hello Google), websites, social media (we see you Facebook), email, and more.

In today’s technological world, if you don’t have an online presence, you may as well not exist. Since the term covers a wide range of marketing activities, we will focus on the most common types.

1. Paid Search

Paid search, also known as pay-per-click (PPC) advertising, refers to the sponsored result on the top or side of a search engine results page. You only pay when your ad is clicked and you can tailor the ads to appear when specific search terms are entered.

2. Search Engine Optimization (SEO)

SEO is the process of optimizing the content and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. SEO enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for others to recommend you by linking to your site or mentioning you in social media posts.

3. Content Marketing

Content is king! Great content is the fuel that drives your digital marketing activities. It is a key pillar of SEO, helps you get noticed on social media and gives you something valuable to offer customers whether through emails or paid search ads.

Offering content that is relevant to your audience helps them see you as a valuable source of information. Plus, it makes it less likely they will tune you out!

4. Social Media Marketing

These days, many people rely on social networks to discover, research, and educate themselves about a brand before engaging with that company. It’s important to weave social elements into every aspect of your online presence and create as much peer-to-peer sharing opportunities as possible.

The more your audience wants to engage with your content, the more likely they will share it. This could ultimately lead to them, and maybe their network of friends, to becoming a customer.

5. E-Mail Marketing

Gone are the days of old-fashioned, hand-written letters. E-mail has been around for more than two decades and doesn’t seem to be going away anytime soon.

Just ask yourself how many times you’ve checked your email in the past hour? See what we mean? Great marketers know that a successful email campaign has to be engaging, relevant, informative, and entertaining, all while keeping your brand’s tone apparent.

Just like traditional marketing, digital marketing requires time, a budget and some clearly defined goals to work towards. This is why many businesses tend to drop the ball when it comes to digital marketing, or what we like to call demand marketing.

Let us help you pick that ball back up and get it rolling! Whether you’re looking to kick-start your digital marketing strategy, or just learn more about how it could work for you, get in touch and find out how Design Thinking can start creating magnetic demand for your business in Brantford and Hamilton!