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Brand development with creativity through insight.

Your brand isn’t just a logo, a colour palette, a website or a typeface. Your brand is what people say and think about you when you’re not in the room. Your brand identity is the representation of your company’s reputation and conveys your attributes, values, purpose, strengths, and passions. It includes what your brand says, what its values are, how you communicate its concepts, and which emotions you want your customers to feel when they interact with your business. That’s why having a solid brand development strategy is paramount to your businesses’ success.
With 30 incredible years of brand development experience, we’ve had the opportunity to collaborate with a number of clients across a range of industries. With each unique client, one thing always stays the same, the results we achieve. Our job is to deliver your message, to your audience, at the right time, in the most effective way possible. Helping our clients grow their business is not only what we work for, but it’s what makes us who we are.

Every business needs a brand development strategy.

BUILDING YOUR BRAND.

Brand development isn’t just about short-term sales and marketing activity, it’s about setting long-term strategic objectives aligned with the type of brand you want to build, how you want to position yourself and the experience you want your customers to have. In other words, what you want to be known for.  With the right brand development strategy, the benefits can be huge:

  • BRAND AND CUSTOMER LOYALTY
  • BECOME A MARKET LEADER
  • RISE ABOVE THE COMPETITION
  • DELIVER VALUE

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Long-term strategy is key.

Branding and Marketing are two areas of business which are often seen as a symbiotic partnership – branding defines what we stand for, and marketing is how we communicate your message to your customers and prospects. Many organizations fail to invest in long-term strategic brand awareness and often place too much emphasis on short-term sales and marketing campaigns.  The key to success is striking the right balance.  By building a solid brand development plan we can take your business where you want it to go – it’s that simple.

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Grow your business with brand development
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WELCOME TO DESIGN THINKING.

At Design Thinking, we’re an advertising agency that values ‘creativity through insight’. We know that producing effective advertising campaigns should involve brand audits and research so that every move we make and every message we craft is targeted to your audience. Developing a brand strategy and communications campaign is a practice that we have proven works, time and time again. Solid brand development combined with a well-constructed online marketing strategy, are the foundations on which effective campaigns are built.
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Clients we’ve worked with