How do you break through?
Clients are continually challenged to do more, with less, in tougher markets. They face industry pressures to be innovative, strict budget constraints, and an audience whose senses are overwhelmingly bombarded with scattered messages from multiple media sources. So, how do you cope? How do you make sure your message breaks through to be heard, understood and remembered in this chaotic marketplace?
You need an edge.
That edge comes from uncovering what others either assumed or missed – true insight into your customers and their real wants and needs. It’s time to peek over the wall and not only understand who they are and what makes them tick, but really divulge into their desires and how you can deliver it to them. At the center, insight and personal relevance are key to connecting, engaging and motivating your audience.
How it started.
gldstudio. It’s a name that’s been around for more than 3 decades and is a company that has gone through amazing transitions while creating great advertising. Advertising that we’re sure you’ve seen, and likely a lot of it.
Our business, like other studios, started small, then grew as our dreams and realities got bigger. And once those dream and realities surpassed our expectations, it was time to take the next step upwards. We transitioned from gldstudio, a name which has served us well, to The Design Thinking Agency, or Design Thinking, a name which helps us push the limits of Brand Development and awareness for our clients.
Collaborating with Vance, Nicole, Paige and everyone at Design Thinking was a pleasure. They were able to take the ideas we talked about in our preliminary meetings and integrate them into our new website. Their guidance, expertise, creative design and professionalism made the process much easier for us. We couldn’t be more pleased with the final outcome…we have received positive feedback from our clients who find the website both visually appealing and much easier to navigate.
– Teresa Basilio, BHSc (Honours) Program Manager, Faculty of Health Sciences, McMaster University