Let’s start this off with a little throwback. Remember way back in the 90’s when blogging was initially used as a unique platform to share a person’s thoughts, feelings, opinions or experiences? Basically, it was used as an online journal or diary with a minimal following. Fast-forward to 2018 and it has grown into a platform that is used by millions, from individuals to all sizes of businesses. It’s easy to understand why blogging is still popular for personal use but why is it so important in the business world? As a marketing agency and blogging experts ourselves, we are here to teach you why blogging is a crucial component of business’s digital marketing strategy.
1. Improve your website’s search engine optimization (SEO)
One of the most recently recognized benefits of blogging as a business is a blog’s ability to improve your website’s SEO. Google’s algorithm for ranking websites relies heavily on a website’s content and the frequency of posts/updates it publishes. Therefore, if you are regularly updating your blog based on relevant topics to your business, it will increase your website’s SEO. This ultimately leads to customers being able to easily find your products or services. Including keywords in your blogs is a smart strategy as it is a significant way for Google (and other search engines) to find your site for those searched words.
2. Increase traffic to your website
Take advantage of using blogging as a marketing tactic to drive traffic back to your website. Your blog gives you the opportunity to create relevant content for your customers to draw them into your site. Make your blog page the foundation for all of your social media platforms to drive even further traffic to your site. Post a link to every new blog you post with an intriguing visual to give your social followers a reason to click through to your website. You can even take this one step further by including inbound links directly in your blog to drive traffic to other landing pages of your website. Who knows, maybe the next blog you write will result in a new customer!
3. Position your brand as the expert
No one is an expert at everything, but you can be an expert at one thing. The content that you include in a blog gives your readers, and potential customers, the confidence to trust in you and your brand as an expert in your particular field or industry. By posting topics which resonate with your target market and show your knowledge, you are marketing your skills for your company. You can enforce a stronger brand connection with your readers and hopefully encourage them to return to your site for other relevant information or even to become a customer.
4. Develop better customer relationships
Blogs are another source for your business to use to deepen that connection with your customers. By connecting with your customers directly through your website, you provide them with the opportunity to learn more about your business and your team from the comfort of their own home. Consumers like to be informed and appreciate when you teach them something new. Continue to build trust by being a source of information for them. As with your social sites, respond to any comments or questions readers post and interact with them.
Blogging is no longer just a hobby. It is a crucial part of any business’s digital marketing strategy and has become an influential tool. If you’re ready for your company to hop onto the blogging train and all of the benefits that come with it, contact the Design Thinking Agency today!