On average, social media posts accompanied by a graphic receive more than 6x the engagement of a text only post. You’d be crazy not to be creating graphics to go along with your content. So chances are at some point, you’ll be faced with the need for graphic design.
If the thought of trying to blindly edit your way through Adobe InDesign makes you want to run the other direction, give Design Thinking a call and we’ll take all your worries away. Otherwise, here are five tips for a graphic design newbie.
1. Find Design Inspiration
Start with finding a style you like. By viewing the work of other designers it will open your mind to new texture, colour pairing, and ideas you wouldn’t have thought up! We don’t mean copy the artwork of others (very much frowned upon), but let their work spark a new idea of your own! Hop onto Pinterest and categorize your inspiration so you can look back at certain elements. It may help you find your personal artistic style.
If you’re entirely stumped on which direction to head when it comes to a new logo for example, the graphic designers at Design Thinking can help you create the perfect graphic, tweaking that logo until it’s your own personal Mona Lisa. We’ve got creative juices aplenty as seen through our portfolio of logos designed including BlackRock Realty.
2. Turn to YouTube
Ahh YouTube. Making us all the experts of everything. DIY Kings and Queens! YouTube will be your best friend if you want to master the basics of Photoshop with no prior graphic design experience. Chances are people have asked similar design questions and there’s a plethora of YouTube tutorials out there to answer them. Sometimes it’s a 12 year old teaching you advanced graphic design and you may have to choke back your pride on that one and watch.
Sometimes YouTube can only take you so far though. If you come to a stand-still and have to face a gargantuan design project, we’ll be here waiting to create you the perfect bus ad, banner or billboard like we did for William’s Fresh Cafe .
3. Know Your Brand
Aligning your style with your brand is key. Make it easy on yourself and choose a palette already utilized in a logo or website. Use colours and fonts that visually suggest what type of brand you are. For example, when our team at Design Thinking created a new website for Lignition, we used bright green and yellow to reflect sunny flourishing crops representative of their brand.
Designs are capable of eliciting an emotional response. Using the perfect collaboration of font, colour and style has the power to create a certain feeling that your audience will identify with. It’s pretty powerful stuff. So be consistent with your images, style, colours and fonts across both print and digital media to elicit a cohesive and powerful emotional reaction.
If that’s a little too much pressure we would be happy to create a mock-up for your design to give you a leg up.
4. Keep the Style Simple Silly
Start simple. Have you heard of ‘White Space’ before? Well, get used to it. Graphic designers go crazy over white space. It’s a widely used technique that beginners can achieve by using a blank background in order to make a graphic or logo pop. Simplicity is in—take advantage while you can!
Or stay on trend and take it easy by trying flat design. It’s two dimensional. It’s minimalist. It’s super popular. You can still follow in the footsteps of the pros with this one while attaining some great experience and staying on trend.
Good graphic design makes your company easily recognizable and increases customer engagement. It builds trust, credibility and gets your brand attention! Graphic design is however, somewhat of an art. If you’re quickly finding that you’re not somewhat of an artist, know that we are. Give our designers at Design Thinking a call and we’ll get to work.