Jun 18, 2021

5 Instagram Marketing Trends You Should Be Aware Of

Gone are the days where your businesses website was the #1 stop for your customers online. Over the past 5 years, social media has become the #1-way consumers are interacting with brands. According to Instagram, as of January 2020, there are over 1 BILLION active Instagram users, 90% of which follow at least one brand.  


Check out our TOP 5 Instagram Trends of 2021 – While this isn’t a FULL list of trends to come in the remainder of the year, they’re 4 things that can help you elevate your brand’s digital presence and connect you with an engaging audience: 


1- Reels 

If you haven’t started using them already, Reels have massively taken off on Instagram. Reels are 15-second-long video clips that can have set music, themes, and can be added to profile highlights or the standard Instagram feed. Usually borrowing content from TikTok, Instagram Reels has become the #1 place to post short videos on Instagram. For much Longer videos, IGTV is another place Instagram stores user-generated video content. Just be careful you aren’t using any copyrighted content or music – Instagram will remove your video if it goes against any copyrighting standards – even if the song has gone viral.

2- Stories 

Instagram Stories are a temporary but highly engaging way to connect with customers. 500 million people access Instagram Stories each day making it a prime location to post sales, exciting updates, new promotions or products, or to take viewers directly to your website through Instagram Shopping. According to Hootsuite, over 130 million users engage with Instagram shopping posts on a monthly basis. 


3- Instagram Shopping

Have you ever seen an Instagram picture and thought “I would buy those shoes RIGHT NOW if I could”? With Instagram Shopping, a new feature that allows customers to purchase your products directly from an Instagram post you’ve created, it’s never been easier! Instagram Shopping has a suite of features that allow businesses to share their catalogued products with customers through the Instagram Feed and Story. By adding ‘product tags’ to the image, customers can click directly on the image (or part of it – think clicking a purse that is being modelled) and be taken to the shopping page for the business/item. According to Instagram, ‘70% of shopping enthusiasts turn to Instagram for product discovery’. Check out our blog for more info on 2021 online shopping trends – we promise you won’t be disappointed!  


4- Influencers 

While influencers have been around for a while, they haven’t lost their effectiveness. Instagram Influencers make your brand and product more relatable – just as the name implies, their content influences viewers to engage with the content. Check out this guide to Influencer Marketing to learn more about it!  


5- Posting Times 

Have you ever wondered “Is Sunday a bad time to post on Instagram?” “Should I post on Instagram every day?” if so, the answers may surprise you.  The best time to post your content depends on when your followers are active on Instagram and engaging with your content. One popular time to post Instagram content is lunchtime – lunchtime, or 12:00pm when followers have time to eat lunch and browse their phones is an ideal time to post engaging content. Chances are, if you didn’t catch them at 12, you can still catch them after work or in the evening.  


If all of this is making you feel a bit STRESSED, don’t worry – that’s why we’re here. Let our marketing professionals take you, your brand, and your Instagram to the next level. Contact us today to see what we can do for you – while you’re here, why don’t you visit us on Instagram – www.instagram.com/thedesignthinkingagency/