May 18, 2017

5 Most Common SEO Mistakes to Avoid Search Ranking Purgatory

5 Common SEO Mistakes

You’ve decided to make SEO one of your chief traffic strategies for your, or your client’s website. After weeks, if not months of hard work, keyword analysis, and focus on what you believe will draw people to your website, you still find your site is not showing up on the first page of search results.

As you sit there and scratch your head, you can’t help but wonder why, no matter what you do, you can’t make that first page.

The good news is, with enough work and focus, you can make that elusive first page ranking.  Here are the 5 most common SEO mistakes that will keep you stuck in search ranking purgatory.

1. Not Using Analytics for Conversion Tracking

A common belief is that SEO is strictly about drawing traffic to your website. Although traffic is important (obviously), it’s what you do with that traffic that truly matters. Having an analytics tracking tool set up in your website is one of the best ways to understand this traffic.

The ultimate goal, for most websites, blogs, or any other content for that matter, is to get your audience to convert. How, though, are you supposed to know which keywords are working the best for your target?

2. Not Optimizing for Local Search

If your or your client’s business has a focus on a particular service area, it’s important that you learn the difference between global and local keywords. Most search engines handle keywords that have a local focus a little differently than those with a global, or generic focus.

3. Not Having Unique Title Tags and Meta Descriptions

Page titles and meta descriptions, these are incredibly important — not only for rankings, but for a wide variety of other reasons too.

Having unique page titles and meta descriptions helps with SEO, as well when people wish to share, or bookmark, your content. The more descriptive the title (within reason), the more chances that you’ll have higher ranking content.

4. Not Optimizing for the Right Keywords

Having the right keywords to target the right market for your business can easily get overlooked. Make sure that you’re optimizing your content the right way, in order to bring the right visitors to your website with a hope of turning them into customers.

5. Using Poorly Written Content

This is the one of the most obvious common SEO mistakes of all. If you have poorly written content people will be turned off of your website.

Having poorly written, unthoughtful content creates distrust amongst your visitors, makes your site un-link-worthy and can ultimately hurt you in search rankings.

Now, all this being said, it can seem like an impossible task — especially if you have no idea what you’re doing.  That’s where we come in. Having professional SEO services will take all of the guesswork out of increasing the overall rank of your website. After all, being on the first page of rankings leads to visitors, and having visitors leads to conversions.

Contact us today to see how our SEO specialists can help your website avoid these common SEO mistakes.