When you are trying to think of effective marketing strategies for your business, Snapchat is probably not the first tool that comes to mind. However, with more than 173 million daily active users that watch 10 billion videos every day, it may be worthwhile to start thinking about hopping on the bandwagon as those numbers suggest big opportunities for brands of all sizes. With impressive audience targeting capabilities and a variety of ad formats to choose from, Snapchat can be effective and worth spending some of your social media advertising budget on. As social media continues to rise and the number of platforms to oversee increases, The Design Thinking Agency is your solution for social media marketing management. Below we have listed four creative ways to make Snapchat work for your business and help you achieve your key business objectives.
1. Snap Ads
Snap Ads are a great way to catch the attention of your ideal audience and build brand awareness. These ads are ten seconds in length that appear between Stories in a full-screen vertical video. These ads offer users the choice to swipe up to view more in-depth content such as a longer video, an article, to install an app or lead them to a website. Coupons are a great incentive to offer to users through snap ads to build brand loyalty.
Geofilters are small art graphics that show up over a Snap much like a filter. When users in the location of your choice take a Snap, they are able to select your customized Geofilter that can explain where, when, and why they took the Snap. This strategy is great for promoting engagement and attracting new business. Snapchat even offers two types of custom Geofilters that your business can take advantage of. The On-Demand Geofilters start at $5 and cover a specific location whereas Sponsored Geofilters can cost much more but over a larger area such as a whole country.
3. Sponsored Lens
Sponsored Lenses offer users the opportunity to play with the interactive ad you’ve created. Depending on what your business offers, you could incorporate one of your products into a sponsored lens for users to interact with. A great way to engage your followers is by running a contest. Challenge your followers by creating a sponsored lens that incorporates a contest. This will leave your customers with a strong, positive impression of your brand.
Snapchat Stories are the perfect opportunity to give your followers a behind-the-scenes look into your business. Customers love seeing the personality of a brand, and what better way to show them than through personalized videos and images just for them. It allows the customer to feel connected to your business which leads to customer loyalty and positive business reviews.
Now is your chance to get ahead of the curve and strike while the iron is hot. If you’re ready to take your social media marketing game to the next level but you don’t know where to start, contact us and we will snap to it!