If you’re a brand or a business owner who’s not yet using Facebook marketing, then you need to listen up. According to the platform itself, Facebook has 2.7 billion monthly users who are popping on to connect with friends, family, and things that matter to them. That is a lot of eyeballs who could potentially connect with your business.
By creating a Facebook business page, it can help raise awareness for your brand, assist in finding more customers, and increase both online and local sales. But you can’t just create a Facebook page and hope for the best. A focused Facebook marketing strategy is essential. In this post, we’ve highlighted 4 tips to keep in mind while using Facebook for Business.
Have a Facebook Marketing Strategy
Before you begin using Facebook for Business, it’s important to have a clear business goal(s) and a marketing strategy that aligns with it. In a nutshell, a Facebook marketing strategy breaks down your audience, your business goals, your content strategy, and your key performance indicators. Having clearly defined business goals helps set the direction for every post, ad, and comment. Knowing who your audience is helps set the tone of every message and allows you to engage with them effectively. KPIs – or key performance indicators – will show how effectively you’re reaching your business goals and also provide insight into what worked and what didn’t. This allows for learning and tweaking so your strategy is constantly improving.
Have some fun with your Facebook Business page
Creating a Facebook business page is a great way to identify yourself. Here you can share your product offerings and services but also share some of your personality and character. Customers use Facebook as a means of lighthearted escape and don’t always want to interact with aggressive and impersonal hard-sales tactics either. Therefore, your Facebook business page should be a place where you can share photos, links, articles, etc., to engage with your Followers and join in on conversations that matter to your audience. Facebook marketers should make a conscious effort to be personal and relatable as a way to build trust and respect. Try writing in a voice that sounds real and likable, but also in a style that suits your business.
Make Your Facebook Posts Interactive
Facebook allows for many types of posts which can spark engagement in different ways. Styles of posts include Facebook stories, a Facebook Live video, a video, a photo or text-only post, linked content, a pinned post, or a Facebook Watch party. Though it can take some time to figure out which style of posts will invite more interaction than others, the best idea is to get started with content that is performing well on other channels. Did a tweet get a great response? What about a blog post? Share it on Facebook and start paying attention to your analytics, which can be found in Facebook Business Suite’s Insights section. This will provide real insight into metrics, trends, and visual reports.
In addition to analytics, your brand’s social media strategy and business goals will also impact what style of posts to create.
Use Facebook Business Manager
Facebook describes Facebook Business Manager as a “one-stop-shop to manage business tools, business assets and employee access to these assets.” Therefore, it is a different asset than your business page, and you can use it to manage all of your Facebook marketing and advertising activities – even ones for Instagram. It effectively manages multiple Facebook Ad Accounts and Pages in one place, providing a central location to keep track of ads and post-performance. If you are a small business and run your social accounts yourself, you may not need this marketing tool, but if you work with multiple people, vendors, or an agency, then it allows you to share access securely.
There is a lot to learn when it comes to Facebook marketing, but these four tips are enough to dip your toes into the water. If you’d like to take your Facebook marketing to the next level, then give us a call! We’re always happy to lend a hand to Facebook advertising, content development, and managing your social accounts.