Social media marketing has grown from a fringe marketing strategy to a core component of marketing in businesses of all sizes. Although the term “social media” is well known, what does “social media marketing” really mean, and how can one use it to grow their business?
The truth is, social media marketing takes dedication and real planning. We consider ourselves serious online marketers and we understand that in order to harness the power of social media we need to incorporate a mixture of listening to your audience, sharing relevant messages and enabling others to share those messages.
A strong social media marketing plan takes time but the results can make it well worth your while, and here are ten reasons why.
1. Social media marketing creates a buzz
The truth of the matter is that social media helps get the word out about your business and create a buzz. Even more important than the exposure, it provides businesses with the opportunity to grow relationships with their target audiences.
2. It’s hugely popular
Unless you live under a rock you know how popular social media is among consumers today. With 1.7 billion monthly active users, Facebook is the most popular jumping-off point for getting started with social media marketing.
Although Facebook is the most common platform used by businesses for social media marketing, it’s certainly not the only one. Instagram is increasing in popularity and is constantly adding new features geared at businesses, such as the ability to tag products in images and sell them directly to your followers.
3. It’s a cost-effective digital marketing tactic
The majority of social media advertising is cheaper than traditional advertising meaning you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business. Take advantage of the low-cost advertising features offered by social networks to promote your content and special offers.
Best of all, digital analytics allows you to understand the impact of your campaign in real-time. If a campaign’s not performing as expected, you can adjust accordingly so your budget doesn’t go to waste.
4. Helps you reach your target audience
No matter how young or old your target audience may be, or where they reside, chances are most of them are already logging on and waiting for you to get started. Defying age and location barriers, social media provides businesses with the opportunity to reach their specific target audiences.
Just remember that if you’re looking to reach a specific age group, this will impact the social media platform(s) you choose. For a middle-aged or older audience, Facebook is definitely the way to go. If you’re targeting the younger crowd then you should look at Instagram, or maybe the new and quickly growing Tik Tok?
5. Encourages two-way communication
The great thing about many social media platforms is that they allow you to ask your customers to share their thoughts, questions, and ideas. You can respond quickly without having to pick up the phone or worry the customer isn’t going to get your response.
Social media gives you the power to learn more about your audience, their interests and collect feedback in a quick and easy way.
6. Maintain a regular presence with your customers
One thing about social media users is when they say they are on a platform, they are really on social media. While a customer may only visit your store once a week or once a month, they can see your social media posts in their feed multiple times during a day or week. The more the see you online, the more likely they are to remain a loyal customer.
7. Share your business
When a consumer wants to learn more about a business they often browse social media accounts. That’s because these platforms allow businesses to offer the most up-to-date information about anything from products to services to upcoming events.
8. Brings customer service to a whole new level
Providing high-quality customer service is likely already a top priority for your business. However, along with the two-way communication social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience.
Use your social media platforms to showcase just how much you care about providing a memorable experience and ensuring that no customer inquiry goes unnoticed.
9. Makes a difference for your email marketing
Sharing your email newsletter across your social networks can open your content up to a whole new audience and generate the type of buzz you’ve been looking for. You can even include a “Join My Mailing List” link right on your Facebook page.
10. Social media is everywhere
With a high percentage of the population being smartphone users, more and more businesses need to offer mobile-friendly experiences to consumers. Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer mobile apps that let business owners manage their online presence on-the-go.
Having a social media presence that is accessible through mobile can improve the chances of your business getting found when someone is searching for a place to eat or a product to buy while on-the-go.
We understand certain resources, especially your time, are precious commodities when you’re a business owner. When push comes to shove, you can’t afford to spend time on anything that doesn’t directly benefit your bottom line and grow your business.
Unfortunately, many businesses don’t invest enough time in their social media strategies when it is a very important marketing tool that can help grow your business. Fortunately, our team of social media experts can help get you started and even manage your social media marketing efforts. Contact us today to start growing your business!